About

Fade to us is a name we gave to those people that have "faded" away. Gone from memory whether it would be a close friend, a family member, a pet, or just something that disappeared from your life. It's a name we have given to those lost memories and those who we lost that are dearest to us in anyway. Wearing the brand Fade let's us remember those who are gone even though we don't remember them or know them, it gives us a sense of vibe that we feel proud to be able to show them around. It may not feel like it since we are an urban branded clothing but it's the thought that really matters. The thought that a group of lost memories and lost people are defined as the name Fade. That to us, is what Fade stands for.